PETER JONES WINDOWS FOR CHRISTMAS 2014
Everyone has been going all gooey over our fabulously appealing Christmas advertising campaign - remember the Hare & the Bear from laSt year ? Well, we've outdone that story with Sam and his little penguin chum, Monty.
Monty & Mabel are modelled on the endangered Adélie Penguins from the Antarctic - these beautiful creatures are on the Endangered Species list, and therefore John Lewis is donating a bit of money for every download of the advert song to the WWF - also the Monty toys and book that have been created are busy raising money too, for our charity this year, which is Bernado's !!
For anyone overseas who hasn't seen this amazing creation, the advert is here:-
Of course, just like last year, we decided that John Lewis in Oxford St. and Peter Jones in Sloane Square would get a beautifully crafted Christmas window-run that ties in with the advert, created by the same people that did this last year - Chameleon (remember all the animals made out of products - the reindeer made out of Dyson hoover bits and pieces, the Wii polar bears and the hares made out of hair-dryers ?) and so here I give you Monty & Mabel and their enormous brood of penguins, running riot at Peter Jones...
These windows were kept well under wraps until Friday evening when the Oxford St lights were switched on, and the Sloane Square / Peter Jones lights were switched on too - when people came into work on Saturday last week, they were revealed in all their glory, and they really do put a big smile on your face as you walk past !!
Here they are - enjoy:-
Mabel enjoys knitting giant jumpers, woolly hats and scarves for her brood:-
Sending them all off to Penguin school - I love their little satchels !!
Monty enjoys watching a little TV - himself in the advert of course, is prime-time viewing !!
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Mabel does the washing for all the family...while the kids play havoc with the undies !!
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They all like to be kept in the picture...
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The whole family eats together - mackerel for tea anyone ?!! They clearly had fun creating the newspaper that Monty's reading...
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The skateboard park...the kids race on scooters, skates, and anything else that makes them mobile...Mabel checks their helmets and Monty controls the flag at the other end...
Whoosh....what fun !!
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This is our amazing collection of life-size baby animals on sale, in soft toy form - yes, even the giraffe...aren't they fab ?!! I love the tiger - he looks so grumpy !!
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Round the back of the store, normality is restored with a more conventional John Lewis window for Christmas -
I hope you enjoyed the tour around our window-run - however, there's nothing like seeing it in real life, so do come and see it in person. Come into the shop and do your Christmas shopping while you're at it - come and see Monty and Mabel in their den on the 3rd Floor !!